Importance Of E-commerce Over Traditional Marketing

Local SEO | Advanced SEO | Competitive Research

Every business person needs to develop and succeed in his company. For the successive growth of every company is based on a different way of promotion they choose. Marketing is the best way of promoting a business process of establishing and fulfilling customer relationships.

Traditional Marketing

Traditional Marketing is a marketing technic used before the internet became most popular. It is the most common type of marketing method that we see. In traditional marketing, the advertisement is mainly based on printing, and now TV and Radio technics are used when broadcasting starts.

E-commerce

E-commerce or electronic commerce. Which means buying and selling of goods using online service. Today many of us are using e-commerce applications. In this modern world, e-commerce plays an important role in our day to day life.

Why E-commerce?

Today, the invention of the internet plays an important role in our daily life. Apart from social media, the main reason for the internet user’s development is e-commerce. Now, the internet connects all business and social activities. In this modern era, the internet plays a great role in our daily life. Internet invention changes the whole of human society, Business, the economy as well as political systems, education and communities around the globe.

In this modern world, we all are spending more times by using the internet, for our works, research, marketing, learning, entertainment activities, etc… In the entire world, e-commerce plays an important role in the field of business. Because through e-commerce applications every business became faster, better and smarter.

Importance of e-commerce over traditional marketing.

  • Direct interaction with the customer

  • Low cost while comparing traditional marketing

  • Customer Service

  • Brand Value

Direct interaction with the customer

Today, customers are more interested to buy products from the brand itself. There the availability of products is 24*7*365 days. Also, the availability of every product is based on the demand for the product. But in the traditional system, it is according to the supply side.

Low cost while comparing traditional marketing

In E-commerce the customer buys their products directly from the manufacturing unit. In here e-commerce application provides a channel for buying the product. But when comparing to the traditional market there are many agencies in between customer and manufacturing unit.

  • • National Distributors

  • • Regional Distributors

  • • C&F Agents

  • • Super Stock list

  • • Whole Sale Distributors

  • • Retail Sales

  • • Advertising

And at last to the customer.

So, in the traditional market, the rate of the product is high while comparing with e-commerce.

Customer Service

There is a customer care support of 24*7*365 days screen to face interaction. But in traditional marketing, it is only facing to face interaction in a limited time.

Brand Value

In traditional marketing, the brand value is limited to a particular area. But in E-commerce, within a short time and low budget, the brand value reaches world-wide.

In the case of a traditional marketing technic, there is no direct contact between the company and customers. But in E-commerce, the customers and consumers are directly connected to each other. There is direct contact with

1. Companies to Companies

Business transactions take place between two Companies.

2. Companies to Customer

Business transactions take place between a company and a customer.

3. Customer to Companies

Business transactions take place between customer and company.

4. Customer to Customer

Business transactions take place between 1 customer and another customer.

Disadvantageous in E-commerce

The main disadvantages of using e-commerce system are, while comparing with the traditional market in this the customer did not have any physical contact with the product and a small time delay for the product that you ordered.

Examples of e-commerce

  • • Online Shopping

  • • Internet banking

  • • E-wallet

  • • E-tickets, etc..,

Therefore, from the above it is quite clear that the advantageous and disadvantageous of traditional marketing and e-commerce. And if you need any additional tips or are you ready to build your own e-commerce website? We're here to help. Get in touch with Adox Arabia and see how we can help you to take your e-commerce business to the next level.