Role of responsive design in SEO

Local SEO | Advanced SEO | Competitive Research

Responsive web design means a web design that responds and rescales itself according to the device which is used to view it. Regardless of the display screen size, whether or not it is a laptop monitor, laptop, phone, or tablet the web site will adjust to display successfully on all formats, so that website user doesn’t need to manually resize to view the content. Providing an optimal experience throughout the board, responsive web design means a user can read and navigate the web page with minimal resizing and scrolling. Google brought recommendations in 2015 related to responsive web design and commenced rewarding web sites that are optimized for mobile platforms. Google introduced the usage of mobile friendliness as a ranking sign in search results. Responsive web design can enhance user experience which helps to attain a positive impression of your brand and enterprise. If your client could access your website effortlessly on all platforms, they’re much more likely to return to you for more business in the future.

SEO benefits of responsive web design

Responsive web design has a big contribution to search engine optimization. Let me inform you how responsive web design goes hand-in-hand and impacts your search engine optimization rating. Indexed below are the reasons for how search engine optimization benefits responsive web design.

Mobile friendly

Nowadays, responsive web design is considered as important as content and search engine optimization. The range of mobile searches is expected to continue to grow over the following couple of years. Google has implemented the usage of mobile-friendliness as a ranking sign and has been forthright with their pass to a “mobile first” index. Lack of mobile-friendliness may impact negatively on the rankings of the website, and a website with a higher mobile experience would doubtlessly get hold of scores to receive rank boost even for searchers on a desktop.

Page load time

We all know that one element that Google considers in ranking web sites are your page load time.in case your site is taking more than 3 seconds to load, you might be dropping everywhere from 40-50% of your visitors. Optimizing web page load speeds has a well-documented straight impact on your perceived positive experience to your website. Responsive web design just helps you with it. It compresses the website pages, makes them small and easier to load. This effortless experience allows Google to supply a faster loading speed. This can cause a more tremendous user experience and boost in ranking.

Reduced bounce rate

When a visitor exits your website after spending a short quantity of time or they exit straight away after getting into your internet site is called bounce rate. In case your content is top-notch however the design is below average, more often than not, it's going to have big amounts of bounce rate. Google interprets your high bounce rate as a trademark that your site lacks the necessities that are hard to make the visitor's stay. Essentially your website way nothing when you have better bounce rates. Un-Responsive web design is one of the most important drivers of a higher bounce rate. Make sure that your web site has a high quality web design, you can ensure your visitors stick around for a long time.

Duplicate content

While speaking about website designing, avoiding duplicate content is a primary goal. Duplicate content may harm your rankings if you do not help Google understand which of the pages are greater critical. The result of no longer solving duplicate content might be lower rankings.one of the matters you may thank responsive web design for is that it will prevent you from making a couple of websites for different devices .by means of making sure all of your web content l is on a single domain, Google can crawl, index and organize your content effectively.

Social media

Social sharing is not a direct ranking factor; however, it will assist you in building up a target audience or followers. Having more traffic will help Google to understand that your website might be depended on. If you need shares and likes on Fb, Instagram, Twitter and what you’ll need is to get into responsive web design. Optimizing your website for mobiles and tablets, so that your customers can effortlessly get access to sharing buttons and remark section can give you huge audience and SEO(search engine optimization) advantages alongside.

Responsive design does have a large contribution to search engine optimization. But responsiveness cannot be considered a massive factor in search ranking. There are different elements like high quality content, website recognition, the range of site visitors which determines the website's ranking in the Google search results.